This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate you through these issues, the context around them, and how you can solve them for your business.
A lot has changed over the last 12 months.
These changes were already taking place. However, COVID-19 has accelerated that, bringing developments that were years away right to our doorstep today.
Companies, right across the globe, are under greater pressure than ever before. Digital is at the forefront of that, ripping up the rulebook we have played by for so long. In this demanding world, it can be difficult to keep up with trends, strive to continuously innovate, and overcome new challenges.
This is where this digital-ready culture guide steps in. Over the past month, our experts have identified the five biggest digital challenges businesses are facing right now and have provided practical and well-guided solutions to navigate through the digital-ready culture we all now live in.
The world has changed. It’s time to keep up.
What’s included:
Death of the high street
Spending power has shifted online. Our high streets are changing. Our CEO, Julio Taylor, analyses how physical stores and our online presence can complement each other in the future and the importance of a seamless user experience.
Customer loyalty is now easily lost and hard to gain
Just as you wouldn’t play darts in a dark room, you wouldn’t create a social media strategy without proper data, right? With customer loyalty so much harder to gain and keep, Siobhan Congreve, our Head of Content Marketing, provides insight on how businesses can walk the walk and not just talk the talk.
Breaking through an online saturated market
The digital world is a busy one – a vacuum of noise that can often be intimidating. So, how do you stand out? Our Media Director, Charlotte Tomlinson, believes the answer lies in focusing on long-term brand building strategies alongside short-term sales activation.
Understanding the confusing world of data analytics and security
The Facebook-Cambridge Analytica data scandal rocked the world and as a result, consumers are now more conscious about the analytics and data they share online than ever before. Julie Reid, one of our Senior Strategists, analyses how that, combined with the upcoming departure of third-party cookies, is going to change the data landscape and alter how brands market themselves.
Knowing automation is key but not knowing where to start
It’s true, humans have been automating for thousands of years, so why do we struggle so much when it comes to digital automation? Our Technical Director, Jon Martin, looks into how brands can master their digital technologies customer communication tools in order to avoid eroding the connection with their customers.
