With AI tools like ChatGPT beginning to churn out so much of the content we see on the internet today, people are craving authenticity more than ever before.

Google understands the importance of authenticity too – especially in today’s digital landscape – and favours authentic content over anything else.

So, how can you make sure your content is hitting the mark?

An E-E-A-T first approach to your content marketing is the secret to establishing authenticity, building trust with your audience, and being favoured by Google.

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It’s not a direct ranking factor, but Google prioritises serving results with strong E-E-A-T making it a key concept in SEO.

In the report, we discuss why E-E-A-T is so important for Google, what types of pages E-E-A-T affects most and how to start building a content strategy with E-E-A-T at its core.